Saturday, November 17, 2012

Maison Martin Margiela x H&M Launch

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One of my fashion highlights every year is the release of H&M's major fall designer collaboration. Two years ago, I lined up for Lanvin x H&M, and pretty much bought the entire collection over the release. It is still my favorite collaboration to date. Last year, I was out of town for Versace x H&M, but managed to buy two dresses a few months later for 50% off. This year's collaboration was with Maison Martin Margiela, which is definitely a lot more avant garde than previous collaborations. I definitely appreciate the artsy aesthetic and whimsy of the collection, but it's just a little bit too out there for me. I don't think that I can pull off the silhouettes as most things are oversized and either knee length or longer, which doesn't work for my proportions. Some of the items, like the hair necklace and glove purse are just a little too creepy for me. As usual, the ad campaign is beautifully shot and perfectly captures the brand aesthetic.  A few of my favorite looks from the campaign: the duvet coat (obviously unnecessary for LA) and the hitched dress. I hope to make it to a few H&Ms next week to see the collection in person. All images from
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